To demystify All-Grain brewing for new brewers and kit/extract brewers alike (both cost-wise and skills-wise).
To promote home brewing as being of as good (and sometimes better) quality as commercial beer, not second-rate “beer” for tight-wads.
To boast about whatever it is that I'm drinking, especially given it is, at least, the equivalent of any commercial beer out there, at a fraction of the cost, and the satisfaction of knowing “I made it”.